Privacy and Cookie Policy

S & T Audio Ltd t/a (“PMT Online”) respects your privacy and provides this Privacy Policy to identify the types of information we collect, how it is used, your rights with respect to that data, and how you may contact us regarding your data. PMT Online is a controller of data and is registered with the Information Commissioner with no. ZA116712.

PMT Online may modify this policy at any time either by providing your email notification and/or via a notification on our website. For your information, this policy was last updated on


When using our website, you may be asked to enter your name, email address, phone number or other details to help you with your experience.

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the web site, or use certain other web site features in the following ways:

  • To personalise your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To allow us to better service you in responding to your customer service requests or complaints.
  • To send periodic emails regarding your basket, your order or other products and services.
  • To send you information about similar products and services that you may find of interest.
  • To keep records of purchases and to account to HMRC and other relevant third-party regulators.

When you open an account or sign up for email communications to our web site, you will receive an email from us asking you to confirm your email address - this gives us confirmation that you want to receive emails from us and we will record that you have provided such verification.

If you add a product to your basket on our web site, we may send you an abandoned basket email to prompt you should you have forgotten to complete your purchase.


Currently, we have multiple retail stores across the UK. When you make a purchase from one of our stores you’ll be asked if you want to join our mailing list. Your order data and contact details are stored in our centralised database. This same database contains all of our customer information irrespective of where our customers have purchased from. The same security is given to your data regardless of where you’ve purchased from.

We operate CCTV in our retail stores for the prevention and detection of crime, and to monitor any health and safety risks. Access to these systems is restricted to authorised members of our Head Office staff. Images may be shared with the Police and other third-party regulators when we have a lawful reason to provide them with this information.


Information is collected through cookies, log files, link tracking, and/or third parties. Some of the collected information is tied to your personally identifiable information to provide offers and improve the content of the web site for you.


To offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.


Cookies are small files that a website or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enables the web site systems to recognise your web browser and capture and remember certain information. For instance, we use cookies to help us maintain sessions when logged into the PMT Online website. They are also used to help us understand your preferences based on previous or current website activity. This enables us to provide you with an improved service. We also use cookies to help us compile aggregate data about website traffic and website interaction so that we can offer better web site experiences and tools in the future.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your web browser (such as IE, Chrome, Safari or Firefox) settings. Each web browser is a little different, so look at your web browser’s “Help” menu to learn the correct way to modify your cookies.

If you disable cookies, some features will be disabled. It is not recommended to disable cookies as it will impact your ability to use the PMT Online website.


Website log files are used to store information such as: internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. This information is used to analyse trends, administer the web site, track your movement within the web site and gather broad demographic information for aggregate use.



PMT Online will retain personal information, customer and business information for as long as it is needed to provide services and/or products that you have requested; to communicate with you about a request you have made; to comply with our legal and regulatory obligations, to demonstrate compliance, and to enforce PMT Online rights and agreements.

We apply the following retention periods to information we collect and store:

Type of personal information

Retention period


48 hours unless extracted. If extracted, it will be only for as long as it is necessary to carry out our lawful purpose. These can be to prevent or detect crime, or to monitor health and safety.

Name, address, contact details, purchase history

For marketing communications: for the duration that you consent to receive such contact. Should you wish to no longer receive our marketing communications we will retain your information on a suppression list to ensure that your instruction is observed.

For website and purchasing accounts: for the duration that your account remains open and 3 years for HMRC purposes.

Customer service queries or complaints

3 years after the conclusion of the query or complaints process engaged.

Cookies/Log files

Identifying information anonymised after 12 months



PMT Online may share your information with companies that provide services to help us with our business activities (and who are obligated to maintain the confidentiality of the information); in response to lawful requests from public authorities; with a related business entity in connection with a merger or corporate reorganisation or as may be necessary to comply with the law, enforce our web site policies or protect third parties’ or PMT Online rights, property and safety.



Safeguarding the information that you give us or we receive about you is a priority for PMT Online. We take appropriate security measures to protect against loss, misuse and unauthorised access, alteration, disclosure, or destruction of your information and have security awareness and training for the relevant members of our staff, including management. This includes restricting access to certain types of information we hold about you to only those with a need to access it. It also includes technical measures through cyber security and login information to ensure your information is stored in a safe and secure way.



For the information that we collect about you, the following lawful basis apply depending on the processing activity being undertaken.


Lawful basis

Processing activity


When you provide us with your details to set up an online account or submit them for marketing activities. When collecting information through cookies.

Legal obligation

Keeping details of purchases to account to HMRC and for our auditing activities.

Retaining log files when you visit our website.

Complying with court orders.

Legitimate interests

Maintaining a suppression lists when you have unsubscribed from receiving our communications.

Sharing information with the Police or third-party regulators when there is no express legal obligation to do so.



To enable us to carry out our business functions we engage with third parties to process data on our behalf (‘processors’). Whenever we engage with a third party, we ensure that they have appropriate technical and organisational measures in place to keep your personal information safe and secure. We use processors for the following:

  • e-mail communications;
  • website;
  • digital communications for marketing purposes;
  • Widgets on our website used for surveys and competitions;
  • Appropriate Payment Gateways


You have certain rights over your data when we process it. If you would like to view, update, or remove the personal information we have relating to you, please email us your request at [email protected]. You can also contact us should your wish to withdraw your consent to receive marketing communications.

If at any time you would like to unsubscribe from receiving future emails, you can email us at [email protected] and our systems will promptly remove you from ALL correspondence but retain your information on a suppression list.


If there are any questions regarding this privacy policy, you may contact us using the information below.


PMT Online, 70-72 Evans Road, Liverpool, Merseyside, L24 9PB

Email: [email protected]
Telephone: 0151 448 2089