Fresh from a blistering set at Glastonbury 2016, and closing the show at the final Space Ibiza fiesta, Producer/Techno DJ Carl Cox talks about his passion for ADAM Audio studio monitors.
Carl Cox needs no introduction. The producer & DJ is still one of the hottest names in techno, playing at the biggest clubs and stages worldwide, including an awesome set at Glastonbury 2016, which proved that "old skool" rave is just as hot as it ever was! The internationally acclaimed Cox is currently ranked as the Number 1 Global Techno and Techno House DJ by the DJ list, and has won more than eleven DJ Awards, three International Dance Music Awards, an NME Award and many other accolades.
While setting up his new studio, Cox had the chance to select the perfect monitors for his work, and chose the ADAM Audio S3X-H monitors, which he praises in a new video interview about his career and creative work.
Some of the interview highlights include:
“I’ve always been very demanding on my speakers, and I’ve blown up a few in my time – probably because they were not efficient enough. Speakers have to have a really great presence, that’s the thing,” he says.
Cox had long been searching for the perfect monitors which would make the music sound as great in the studio as it does when he is performing in a club. After working at their studio with David Carbone and Josh Abrahams from Samplify, who produced his album - ‘All Roads Lead to the Dancefloor’, Cox first heard ADAM Audio monitors.
“At Samplify, they had the ADAMs and I heard them and all I thought was – wow! Those are all right,” Cox explains. “The ADAMs were exactly what I was looking for – the depth, scope, dimension—and I found that you get the full range of what you just presented. They are like pinpoint accuracy of frequency dimension. I don’t think I’ve heard other speakers like them.”
“The colour in the sound was insane; I couldn’t believe that these speakers could give me the reference that I needed, that I could pinpoint the thickness that I want. These are probably the best speakers that I’ve ever heard,” says Cox. “I must have listened to records on them for about three or four hours — I was just amazed. They are genuinely different, you can hear it all — they are so exciting.”
“That’s what I like about the ADAMs. I can take a track more or less straight from the studio and know that I can play it, knowing that how it sounded in the studio it will sound like that in the club.” - Carl Cox
“I get thrown speaker packages all day long, and I get in the studio and they’re just not what I am after. The problem was defining that bass tone that you hear in the club — how do you get that?” says Cox. “That’s what I like about the ADAMs. I can take a track out more or less straight from the studio and know that I can play it, knowing that how it sounded in the studio it will sound like that in the club.”
Though Cox officially began his career as a DJ in the mid-1980s, he says that he actually started got the DJ bug when he was 7 or 8 years old, during parties in his parents’ home.
“One night, my mom and dad was having a party and I came out of bed and was looking down the banister, and saw everyone getting down to Aretha Franklin and James Brown, and I thought it looked all right,” he adds. “I thought, well, I am not going to bed, I am going downstairs to put records on. And each LP and 45 I put on, my mum and dad’s friends were having a good time. For me, that was my entry level for DJ-ing without even knowing it.”
Cox has performed at well-known clubs such as The Eclipse, Edge, Shelly's, Sterns, Heaven, and The Hacienda, as well as at raves for Fantazia, Dreamscape, NASA and Amnesia House. Cox also heads two record labels, Intec and 23rd Century Records. He created his own stage at several music festivals including Ultra Music Festival, Tomorrowland, Global Gathering and the Electric Daisy Carnival, called Carl Cox & Friends – designed to be an ongoing experience within each festival, with continuous shows featuring a variety of talent.
And with all the projects he has going simultaneously, Cox often spends long hours in the studio, which is another advantage he finds with ADAM Audio.
“If you’re in the studio all the time for twelve-hour stints, you need a speaker that makes the sounds pleasant; it can’t be too intense, and you need to be able to hear the flavours in the sound,” he adds. “Even at low volumes the ADAM monitors sound amazing. When you go down quite low, you can still pinpoint exactly what you need and you can tweak things at low volume, so if you push that right up, the sound is just incredible. To me, they’re so powerful on low power. I’ve never heard a better- sounding speaker, from low volume all the way up.”
Watch the complete video interview with Carl Cox:
About ADAM Audio
ADAM Audio monitors have had a reputation for sonic excellence and unrivalled quality ever since the company was founded in 1999. With the development of the X-ART tweeter, which is characterised by an extended frequency range up to 50 kHz and a higher efficiency compared to dome tweeters, this unique tweeter design has become the embodiment of a transparent, highly defined and authentic sound that is the most defining development of ADAM's proprietary designs today. Being made and tested painstakingly by hand in the Berlin factory, ADAM’s high frequency driver is a rare exception in these days of automated mass production.
The widely varied product lineup of ADAM Audio spans from professional studio monitors (SX, AX, and F series), to Multimedia and Home Theater/Installation loudspeakers (ARTist and GTC range) to the high-end home entertainment models (Classic series). ADAM Audio has 50 employees at the Berlin factory and is represented worldwide through a network of distributers and dealers in more than 75 countries. ADAM also has offices in Nashville, London and Beijing.